Marks and Spencer Car Park
Billboards.im has positioned two LCD digital screens at the entrances to the retail premises – one at first floor level, the other immediately outside the lifts at street level (the main entrance to the store).
Marks and Spencer Car Park
Billboards.im has positioned two LCD digital screens at the entrances to the retail premises – one at first floor level, the other immediately outside the lifts at street level (the main entrance to the store).
About this board
At the heart of the capital – Marks and Spencer Car Park, Douglas.
Size: 65” LCD NEC Digital Screen / 50” LCD Samsung
Dwell time: 100% pedestrianised retail location.
Our first location, we introduced digital signage into Marks & Spencer Multi-Storey Car Park in November 2014. Our displays are dedicated digital billboards positioned at the entrance to the Store on the first floor of the facility and immediately outside the two passenger lifts to all levels at ground floor level.
The use of the car park is recorded by our Partners, Douglas Corporation, who expertly manage the facility on behalf of the Isle of Man Government Department of Infrastructure. Ticket sales are counted and the average car park occupancy is recorded at random intervals during each working day and week.
The screens are positioned so as to ensure maximum exposure to traffic circulating through the facility and where footfall from the car park into the store (or footfall from the store and outside) is at its highest. There is also a fairly significant dwell time at both locations.
500,000 tickets are sold annually and on average, there is more than one person in every car.
The average footfall into Marks and Spencer is in excess of 7,500 people each week.
(Recorded ticket sales do not include those that arrange to ‘Collect by Car’ through the Retailer).
Over 500,000
Tickets sold annually
Retail
Environment
2x Wall Mounted LCD HD Digital Screens
Structure
Over 500,000
Tickets sold annually
Retail
Environment
2x Wall Mounted LCD HD Digital Screens
Structure
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Billboards.im has positioned two LCD digital screens at the entrances to the retail premises – one at first floor level, the other immediately outside the lifts at street level (the main entrance to the store).
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