Out of home advertising (OOH) is becoming increasingly popular with more and more companies choosing to advertise via digital screens, billboards, bus-backs and even on the back of toilet doors! But why is this? After all, it can be difficult to quantify your return on investment with this type of advertising; and that can be an issue for some companies.
However, despite the difficulty to provide exact numbers, recent statistics show that 83% of people can recall seeing out of home advertising within the 30 minutes before they shop, whereas over 25% of the population have visited a website as a direct response to an outdoor campaign.
Data shows that poster campaigns are 27% more likely to make large shifts in brand effectiveness and 72% more likely to increase brand considerations. On average OOH super-users see an increase of 26% in profits. (Source)
Due to the ever-growing demand in outdoor advertising, billboards.im has expanded its portfolio by more than 50% during the past year, including new digital screen locations and advertising on the lift doors of Marks & Spencer’s. You can view all of our advertising locations here.
Traditional types of advertising such as print, radio, and sponsorship still hold great value, but are you missing the latest trick by focusing solely in these areas? Is the publication that you use targeting your ideal audience? Is your radio advertising maximizing your audience reach? Or could you combine these traditional marketing streams with outdoor advertising and reach a wider audience, truly maximizing your investment?
It’s easy to understand where value lies in billboard advertising:
It’s more flexible than print, with the ability to change your advert every week, put it on hold, duplicate the amount of time it’s displayed or even use the paid slot for an entirely separate business the following week.
Unlike print advertising, which may only be viewed once, billboard advertising repeatedly targets the same individuals. The marketing term ‘effective frequency’ is used in research to describe the way in which frequently viewing the same advert or hearing the same slogan can deem it to be more effective. Marketing pioneer Thomas Smith believed that it is only on the 5th time we view an ad that we actually read it.
The majority of our advertising space is located in and around the islands main shopping hub of Douglas, strategically placed to catch the eye of a highly concentrated audience already in a buying mindset. Research undertaken by Springboard in 2017 shows that the footfall through Strand Street was over 212,000 walk-throughs per week! Can your business afford to miss out on such a high number of potential clients?
We’re passionate about delivering high-quality advertisements, and we partner with experienced designers to create a stunning result that’s guaranteed to attract attention, reach a wide audience and deliver a return on your investment.
Next time you’re considering where to invest your marketing spend, why not consider your brand up in lights on a state-of-the-art billboard, or covering an entire lift door passed by thousands of shoppers on a daily basis? Now that’s an exciting prospect!
Written by https://www.hannahmilena.com/