There are many different advertising avenues on the Isle of Man, including print publications, online content sponsorship and radio, but which type of medium could offer you the best chance of promoting your business and reaching the most customers with your Isle of Man advertising campaign?
With a wide choice of options on the Isle of Man and an ever-increasing amount of advertisements filtering through our social media platforms, it can, at times, appear to be a complicated task to promote your brand amongst and above thousands of other competing businesses.
If your target audience is on island, it makes absolute sense to use an on-island advertising medium to promote your company, and it takes a perfect mix of sources to reach the optimum audience engagement.
Reach the Isle of Man’s ‘Offline’ audience
Despite the fact that the vast amount of us are now online on a regular basis, there is still a huge audience of potential buyers offline, and without targeting that audience you could be missing out on a great deal of business.
Let’s look at this another way – If you want to reach the highest amount of people living on the Isle of Man with your advertising, you need to know your demographics. The 2016 Isle of Man Government Census tells us that 18,265 Manx residents are over 65-years-old. Facebook demographics show us that their people aged over 65-years only represent 9% of their users; this means that if you only advertise via promoted content on social media, you could be missing out on targeting a huge proportion of Manx residents – The ‘Offline Audience’.
Of course, radio advertising has its value too, but not all residents listen to Manx radio stations. However, most people will visit the capital shopping centre of Douglas on at least a weekly basis, which is where our billboard advertising is situated.
Outdoor advertising has advantages over social media
Many businesses are relying solely on the internet for their marketing these days; this leaves an advantage to those who are brave enough to do the opposite and opt for a bright, eye-catching, outdoor digital billboard advertisement. With a 50% increase in digital billboards, there’s now more space than ever to promote your Isle of Man business outdoors, so make the most of it.
As well as offering you the most flexible advertising on the Isle of Man, with the ability to change your advertising campaign every single week at no extra cost, there are a great deal of unrecognised benefits to outdoor advertising, such as:
- Billboard.im advertising is an offline advert, so it’s not prone to click fraud, which is becoming a growing fear for online users.
- Your digital advert will be seen in super-high-frequency, with significant exposure to foot and vehicle traffic. No other medium reaches consumers at the same frequency as outdoor advertising. We’re all familiar with that one billboard or bus back ad that we frequently see on our commute to work.
- Outdoor advertising reaches more than 90% of the Isle of Man population. Not everyone is online—and in particular online at the social media sites you’ve selected for your campaign—but within a community, chances are that almost everyone will see a local billboard or other outdoor campaign in the course of their daily activity.
- It drives an outsized share of online searches. Out-of-home advertising is the most effective offline medium in driving online activity, according to Nielsen.
Start spreading the news
Digital billboard advertising won’t always be the sole solution to your marketing campaign, but if your aim is to achieve the greatest chance of reaching a wider Isle of Man audience, it’s an undeniably competitive solution to Isle of Man advertising success!
Our digital billboard platform has grown by more than 50% in the last year, with screens now featured outside the Isle of Man Sea Terminal and Marks and Spencer’s car park.
What’s more, we offer you the chance to feature across all of our town centre screens at no additional cost, for as long or short a time period as you need. See here for more details about our locations.
We’re passionate about helping you scream and shout about your business and reach a wider Isle of Man audience. Contact us today to see how we could work with you to drive an increase in business with Isle of Man Advertising Less Ordinary.